CollegeSaveUpHelp your employees save for their children's education with direct contributions to their 529 college savings plans.

A financial wellness benefit for peace of mind.

You can help ease one of your employees’ biggest financial worries, prevent student loan debt from growing, and reach your company’s HR goals for a happy, engaged workforce with College SaveUp.

Parents and students are already taking on student debt to cover the costs of college today. By 2035, the costs are expected to be considerably higher.

In-state public*$86,000$222,400
Out-of-state public*$136,000$352,300
*Based on four years of attendance

Make saving for college simple for your employees.

Some parents say they feel overwhelmed when they start researching ways to save, and finding a trusted source of information can be a barrier to saving for the future. Our solution simplifies the process for them. The result is happier, healthier, more engaged employees.

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How College SaveUp works

Help ease employee stress by making contributions to their 529 savings plan.

We will work with you to determine if contributions, payroll deductions, or both are a good fit for your workforce. Then you pick the contribution amount and frequency, and whether it increases. You can even add one-time bonuses. We then ensure that every contribution gets paid directly to your employees’ 529 plans.

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Make custom contributions to your employees’ 529 college savings plans.

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Payroll deductions

Enable your employees to easily save for their children’s future through payroll deductions that go straight to their direct-sold 529 plans.

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Many, flexible choices

Allow your employees to select from any direct-sold 529 plan with College SaveUp. Your company is not limited to just one plan offering.

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Proactive benefits for employees

Combine College SaveUp with other solutions within the Gradifi suite to empower your workforce to conquer their current financial stressors and help them plan for and achieve their financial goals.

Our solutions are simple to implement.

Onboard Gradifi with ease

Get employees onboarded with ease.

Our easy-to-use platform allows your HR team to set up our solutions with the option to easily integrate systems if needed. We are here for you from start to finish—from administrative onboarding to preparing to launch the benefit through ongoing management.

I'm grateful to even have the option to enroll in this benefit. It shows that my employer understands the importance of saving for higher education. It is one of the reasons why I haven't even considered a new career or relocating."

Ashely L., College SaveUp Participant

Customize your benefits

Customize your benefits, maximize your impact.

We are your ally in designing the benefits mix that is right for your employees and your bottom line.

Our exceptional service means less stress for you.

We will work with you to assess your company’s recruitment and retention goals and workforce needs—and to develop custom solutions to help you achieve those goals.

Supporting participants across a wide range of industries

Ready to make an impact on your employees' financial well-being and your company's bottom line?

Request a demo
  1. Gallup, “U.S. Parents' College Funding Worries Are Top Money Concern,” April 20, 2015,
  2. College Board, College Cost Calculator,
  3. College Board, College Cost Calculator, Assumes a 5% college cost inflation rate and 18 years until college.
  4. Sallie Mae and Ipsos, “How America Saves for College 2018,”
  1. Sallie Mae and Ipsos, “How America Pays for College 2020,”
  2. Estimated savings are based on refinancing a $50,000 student loan with an 6.8% APR and 10-year repayment term to a new loan with a 3.55% APR and 10-year repayment term. Individual savings may vary.
  3. Estimated savings are based on a $50,000 student loan balance at 6% APR, under a 10-year repayment plan with a $150 monthly employer contribution plus regular monthly payments made by the borrower.
  4. Estimated savings are based on $100/month employer contribution for five years with a 6% annual rate of return for eighteen years before a child goes to college. Individual savings may vary.

The material provided by E*TRADE Financial Corporate Services, Inc. or any of its direct or indirect subsidiaries (E*TRADE) or by a third party not affiliated with E*TRADE is for educational purposes only and is not an individualized recommendation. The information contained in the third-party material has not been endorsed or approved by E*TRADE, and E*TRADE is not responsible for the content. This information neither is, nor should be construed as, an offer or a solicitation of an offer, or a recommendation, to buy, sell, or hold any security, financial product, or instrument discussed herein, or to open a particular account or to engage in any specific investment strategy by E*TRADE.

E*TRADE Financial Corporate Services, Inc. offers the Gradifi suite of financial wellness solutions, enabling employers to provide their employees student loan and college savings benefits. Gradifi solutions are part of the Morgan Stanley at Work solutions.

Content and services available to non-US participants may be different than those available to US participants.

This is not an offer to sell or a solicitation of an offer to buy securities, products or services, by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation.

The laws, regulations, and rulings addressed by the products, services, and publications offered by E*TRADE Financial Corporate Services, Inc. and its affiliates are subject to various interpretations and frequent change. E*TRADE Financial Corporate Services, Inc. and its affiliates do not warrant these products, services, and publications against different interpretations or subsequent changes of laws, regulations, and rulings. E*TRADE Financial Corporate Services, Inc. and its affiliates do not provide legal, accounting, or tax advice.

Always consult your own legal, accounting, and tax advisors. E*TRADE Financial Corporate Services, Inc., LendKey, Earnest, and MEFA are separate and unaffiliated companies.


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